How To Make Money In Stocks Book Pdf

Booking is a travel services business based in the US. Booking stocks (BKNG.US) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $2366.38 – a decrease of 4.54% over the previous week. Booking employs 19,600 staff and has a trailing 12-month revenue of around $9.2 billion.

How to buy shares in Booking

Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
Open your brokerage account. Complete an application with your details.
Confirm your payment details. Fund your account.
Research the stock. Find the stock by name or ticker symbol – BKNG – and research it before deciding if it's a good investment for you.
Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
Check in on your investment. Optimize your portfolio by tracking your stock.

Promoted for

Savvy Investors

Is it a good time to buy Booking stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

How has Coronavirus impacted Booking's stock price?

Since the stock market crash in March caused by coronavirus, Booking's stock price has had significant positive movement.

Its last market close was $2366.3799, which is 18.49% up on its pre-crash value of $1928.72 and 113.71% up on the lowest point reached during the March crash when the stocks fell as low as $1107.285.

If you had bought $1,000 worth of Booking stocks at the start of February 2020, those stocks would have been worth $622.21 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,277.85.

Booking stock price

Use our graph to track the performance of BKNG stocks over time.

Booking shares at a glance

Key figures

Information last updated 2021-11-14.

Latest market close	$2,366.38
52-week range	$1,860.73 - $2,687.29
50-day moving average	$2,466.93
200-day moving average	$2,312.69
Wall St. target price	$2,700.79
PE ratio	265.0432
Dividend yield	N/A (0%)
Earnings per share (TTM)	$9.25

Compare online stock trading platforms

Note: The dollar amounts in the table below are in Canadian dollars.

Online stock trading

Booking price performance over time

Historical closes compared with the close of $2366.3799 from 2021-11-17

1 week (2021-11-12)	-3.48%
1 month (2021-10-19)	-3.93%
3 months (2021-08-19)	14.00%
6 months (2021-05-19)	4.25%

1 year (2020-11-19)	17.67%
2 years (2019-11-19)	28.24%
3 years (2018-11-19)	32.94%
5 years (2016-11-18)	56.99%

Is Booking under- or over-valued?

Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Booking's P/E ratio

Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 265x. In other words, Booking shares trade at around 265x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Booking's PEG ratio

Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.2431. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Booking's EBITDA

Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $2 billion.

The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.

Booking financials

Revenue TTM	$9.2 billion
Operating margin TTM	17.28%
Gross profit TTM	$4.9 billion
Return on assets TTM	4.38%
Return on equity TTM	7.31%
Profit margin	4.15%
Book value	$135.04
Market capitalisation	$100.7 billion

TTM: trailing 12 months

Booking's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Booking.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Booking's total ESG risk score

Total ESG risk: 26.52

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Booking's overall score of 26.52 (as at 01/01/2019) is pretty good – landing it in it in the 25th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Booking is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Booking's environmental score

Environmental score: 7.88/100

Booking's environmental score of 7.88 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Booking's social score

Social score: 15.4/100

Booking's social score of 15.4 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Booking's governance score

Governance score: 12.24/100

Booking's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Booking is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Booking's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Booking scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Booking has, for the most part, managed to keep its nose clean.

Booking share dividends

We're not expecting Booking to pay a dividend over the next 12 months.

Have Booking's shares ever split?

Booking's shares were split on a 1:6 basis on 16 June 2003. So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Booking shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Booking shares which in turn could have impacted Booking's share price.

Booking share price volatility

Over the last 12 months, Booking's shares have ranged in value from as little as $1860.73 up to $2687.29. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.1958. This would suggest that Booking's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Booking overview

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking. com, which offers online accommodation reservations; Rentalcars. com that provides online rental car reservation services; Priceline, which offer online travel reservation services, including hotel, rental car and airline ticket reservation services, as well as vacation packages and cruises; and Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. It also operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services.

Stocks similar to Booking

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.